WE ARE
Shaping Smarter Decisions Through Insightful Research
At Pals Research, we empower businesses to make smarter decisions through deep, insightful market research tailored to your unique challenges.
About Pals
Research
Pals Research is one of the fastest-growing market research firms in Pakistan, committed to delivering innovative and dynamic research solutions. Our company is driven by a team of seasoned professionals who bring a wealth of experience and fresh perspectives to the market.
Although we are a newly established firm, our expertise spans a wide range of industries, allowing us to offer deep insights and strategic guidance tailored to your needs. We pride ourselves on our in-house capabilities, which include Computer-Assisted Telephone Interviewing (CATI), Computer-Assisted Personal Interviewing (CAPI), Hall Tests, and Focus Group Discussions.
At Pals Research, our mission is to provide high-quality, insightful, and actionable research that empowers our clients to make informed decisions and drive their business success. We are dedicated to understanding your challenges and delivering solutions that unlock new growth opportunities.
Quantitative Research Expertise
Pals Research specializes in quantitative methodologies like surveys, market segmentation, and product testing.
Qualitative Research Expertise
Join us to gain expertise in qualitative research methods like Focus Group Discussions (FGDs), In-Depth Interviews (IDIs), and ethnographic studies.
Mystery Shopping Expertise
At Pals Research, we design mystery shopping programs to assess customer experiences, delivering insights for service improvement.
OUR CORE COMPETENCIES
Brand Health Tracker
Product and Concept Testing
Customer Satisfaction and Loyalty Research
Pricing Study
Usage & Attitude Study
Communication Testing
Industries We Specialize In
Join Our Team
At Pals Research, we recognize that our people are the most valuable asset. As a rapidly growing market research firm in Pakistan, we are constantly seeking passionate and talented individuals to join our dynamic team.